Bio

And now we shift to the first person.

 

My writing is informed by a curiosity in how sociopolitical movements shape our day-to-day behavior. That interest began to crystalize in my religion major at Wesleyan University, where I left for a semester to study Islam and colonization in Morocco.

Fluent in French and interested in the colonizer, I moved to Paris after school, where I briefly taught high school English to immigrant students from French-speaking nations, and less briefly ran the literary lecture series at the American Library in Paris.

The next natural move was to marketing at tech companies in New York. (There actually is a through-line here, hang on.) For two years, I worked at Google, marketing wearables (if you’re thinking, “Google Glass?” you’re correct and I’m sorry), and from there, moved approximately three blocks south to run marketing at a betaworks studio company called Poncho, the idea being to investigate human behavior by trying to manipulate it in the name of a brand.

But, if you read the newsletter page, here’s where the plot shifts: at betaworks, I started writing Lorem Ipsum on the side and found greater joy in critiquing brands than building audiences around them. Thus, I became a writer.

Now I write a weekly column in the New York Times (in the summer, anyway) and other freelance features for outlets like The Guardian and New York Magazine. And my marketing experience goes to good use in brand copy, which I produce for companies as big as Facebook and as small as Howard. (What is Howard? Exactly.)

Now that you know about what I do and why, perhaps you need help with some words or ideas. Or you need a panelist for your conference. Or you have a joke to tell. Shoot me a note and tell me what you’re working on.